News, views and advice for Small Businesses

14 May 2015
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New Rights For Your Customers

Our good friends at Quality Solicitors have reminded us that the Consumer Rights Act 2015 (CRA) comes into force on 1st October 2015. It will provide consumers with new rights regarding faulty or incorrectly advertised goods, services and digital content. While some provisions will come in earlier than then, this Act constitutes a major reform of […]

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11 May 2015
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It Was The Marketing Wot Won It

They are the first governing party to increase its vote share after a full term in office for more than a century. Whatever your political views, in fact especially if you are not a Tory, you should be impressed by and learn from their marketing campaign. These are some of the key elements. “At its […]

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7 May 2015
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Don’t Ignore Tweets

This is a story of how two companies responded to my Tweets. I had a problem with the new Argos website. I was finding it somewhat difficult to work out how to reserve an item for pickup at my Winchester store. Irritated I tweeted ‘Oh @Argos why did you have to change your website and […]

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17 April 2015
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The Mad Men Guide To Success In Business by Don Draper

With Mad Men back on our screens, let’s look back at TV’s greatest drama and see what gems of wisdom we can apply to our own businesses. Mad Men tells the story of some New York advertising people and their partners in the 1960s. Their business is a success but their personal lives are disastrous. […]

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31 March 2015
Category:
Marketing
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What Clarkson Should Do Next- Take A Lesson From Business

Jeremy Clarkson is in a long tradition of licensed Bad Boys (and Girls)- people who break the rules of polite society and behave in a way that we condemn while at the same time envying their freedom. Think Ricky Gervais’ insults, Miley Cyrus’ twerking or Justin Bieber’s… oh, too much to list. Some businesses make […]

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