News, views and advice for Small Businesses

29 September 2013
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Give Your Attention To The 1 In 5

The Pareto Principle says that 80% of your sales come from 20% of your customers. Looked at from the other side, it also states that 80% of your sales come from 20% of your products. It’s a theory based on human activity, not only shopping. So Pareto would say 80% of the time you wear […]

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18 September 2013
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Catalogue Of Ills

Back in 1988, when I joined the new marketing team at The Mayflower Theatre, just about the first thing we did was redesign the season brochure. (It’s something new people like to do.) We hired a top local designer. Everyone thought it was beautiful. I thought it was beautiful. It was beautiful. But when I […]

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9 September 2013
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How To Design A New Logo

Are you thinking of having a new logo? You’re not alone. Yahoo! did last week for the first time in 18 years. I sympathise with everyone who has had the task of coming up with a unique combination of letters and colours to sum up the whole of a business. Fortunately, when I was working […]

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31 August 2013
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Build Your Team, Build Your Business

80% of employees are unhappy with their jobs, according to a survey by the US company Bolt Insurers. You can be sure the figure won’t be much different over here. And when they get very unhappy, they quit- 37% every year from food services and accommodation, 35% from leisure and hospitality, 26% from retail. The […]

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18 July 2013
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The Apprentice Is A Winner For Hampshire Workspace Client

The Medical Aesthetic Clinic here at Southgate Chambers Winchester has seen a noticeable increase in enquiries since Leah Totton won The Apprentice. Dr Leah’s winning business plan involves launching a chain of medical beauty clinics, which is something Cathy Wallwork has already done with her three established clinics in London, Andover and here at Southgate […]

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