1. Don’t Be A Rebel
2. Be Relevant
3. Make it easy to read
4. Keep It Simple
5. The Two Essential Pages
6. Optimise For Search Engines
There are many ways to make your site attractive to Search Engines and many people make a lot of money out of Search Engine Optimisation but you can do a lot yourself before you need to think about paying others. If you make your site attractive to your customers, you’re all on the way. Beyond that, there are two essentials to a good ranking: Content and Links.
Put keywords (the words people use when they search for a site like yours) into the Page Title (the line that appears on the strip at the top of your browser), headlines, alt text for images and anchor text for links (don’t just put ‘click here’). Keywords should be repeated about six times in the body text but shouldn’t make up more than about 5% of total content. (How you decide on the Keywords is another story.) Meta tags (title and description information in the code) are important to search engines and are what often appear in results- make them different on each page.
Persuade other relevant, quality sites to link to yours or create links by contributing to news and special interest sites. Linking your pages internally also helps.
Google wants to know what your site is about and whether it’s a serious business, so it likes regular updates and these days it wants your website to be responsive (adaptable) to mobile phones.
Test whether your website works. Get even a small number of people to try it out. There’s a theme here. Design for your visitor not yourself and Keep It Simple.
If you use a designer and they haven’t done these basic things, get them to make the changes now. Then get a new designer.
This blog is by our marketing consultant Paul Seven Lewis and is reproduced with his permission from his website sevenexperience.co.uk