Marketing Archives - Hampshire Workspace

29 October 2014
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The 3 Steps To Successful Marketing

Someone said to me last week, ‘Sum up the basics of marketing in less than thirty words.’ Well, I always say if you can’t explain something simply, you probably don’t understand it, so I had a go: Find out who you are selling to, work out how to target them cost effectively, then tell them […]


31 July 2014
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Familiarity Breeds Content

When I moved house, I found the tap handle in the downstairs loo was loose. The reason was simple, it looks like the kind you pull up to turn on but in fact it uses a more traditional twist action. Clearly more than one heavy handed person had pulled it and eventually managed to break […]


16 May 2014
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Perception or Misperception?

Every morning we tweet a quote. A recent one set off a few lively discussions. In a sneaky job interview technique, Tony Hsieh, CEO of Zappos, asks a candidate, ‘What would you say is the biggest misperception people have of you?’, then follows up with the killer question, ‘What’s the difference between perception and misperception?’ […]


7 October 2013
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Size Really Does Matter

I know you thought the headline was just a way of attracting your attention and then I would talk about the way only the biggest shops are going to survive on the high street or how Amazon is taking over online retailing. But no, this really is about how women prefer larger men. An Australian […]


29 September 2013
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Give Your Attention To The 1 In 5

The Pareto Principle says that 80% of your sales come from 20% of your customers. Looked at from the other side, it also states that 80% of your sales come from 20% of your products. It’s a theory based on human activity, not only shopping. So Pareto would say 80% of the time you wear […]