Catalogue Of Ills
Back in 1988, when I joined the new marketing team at The Mayflower Theatre, just about the first thing we did was redesign the season brochure. (It’s something new people like to do.) We hired a top local designer. Everyone thought it was beautiful. I thought it was beautiful. It was beautiful. But when I […]
How To Design A New Logo
Are you thinking of having a new logo? You’re not alone. Yahoo! did last week for the first time in 18 years. I sympathise with everyone who has had the task of coming up with a unique combination of letters and colours to sum up the whole of a business. Fortunately, when I was working […]
Build Your Team, Build Your Business
80% of employees are unhappy with their jobs, according to a survey by the US company Bolt Insurers. You can be sure the figure won’t be much different over here. And when they get very unhappy, they quit- 37% every year from food services and accommodation, 35% from leisure and hospitality, 26% from retail. The […]
The Apprentice Is A Winner For Hampshire Workspace Client
The Medical Aesthetic Clinic here at Southgate Chambers Winchester has seen a noticeable increase in enquiries since Leah Totton won The Apprentice. Dr Leah’s winning business plan involves launching a chain of medical beauty clinics, which is something Cathy Wallwork has already done with her three established clinics in London, Andover and here at Southgate […]
Have You Got An App For It?
The future is mobile. A Business Insider Intelligence Report tells us that the mobile phone now accounts for 12% of all the time Americans spend consuming media. TV still dominates at 42%, radio 14% with non-phone online consumption at 26%. Unlike our desktop usage, we (or rather Americans) don’t go to websites via browsers when […]