News, views and advice for Small Businesses

14 October 2013
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6 Key Rules For Greater Creativity

When Mason Currey studied the routines of some of the most creative people in history, he discovered six key rules: Be a morning person (early to rise but not early to bed- let tiredness be your guide); Don’t give up the day job (the money and the discipline are both useful); Take lots of walks […]

7 October 2013
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Size Really Does Matter

I know you thought the headline was just a way of attracting your attention and then I would talk about the way only the biggest shops are going to survive on the high street or how Amazon is taking over online retailing. But no, this really is about how women prefer larger men. An Australian […]

29 September 2013
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Give Your Attention To The 1 In 5

The Pareto Principle says that 80% of your sales come from 20% of your customers. Looked at from the other side, it also states that 80% of your sales come from 20% of your products. It’s a theory based on human activity, not only shopping. So Pareto would say 80% of the time you wear […]

18 September 2013
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Catalogue Of Ills

Back in 1988, when I joined the new marketing team at The Mayflower Theatre, just about the first thing we did was redesign the season brochure. (It’s something new people like to do.) We hired a top local designer. Everyone thought it was beautiful. I thought it was beautiful. It was beautiful. But when I […]

9 September 2013
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How To Design A New Logo

Are you thinking of having a new logo? You’re not alone. Yahoo! did last week for the first time in 18 years. I sympathise with everyone who has had the task of coming up with a unique combination of letters and colours to sum up the whole of a business. Fortunately, when I was working […]

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