The only blogger I follow daily is Seth Godin, guru of entrepreneurs and users of new media. In one of his blogs he spoke of the ‘Acute Heptagram of Impact’. There are, says Seth, seven elements that lead to success or failure: Strategy, Tactics, Execution, Reputation, Persistence, Desire and Fear.
The importance of Strategy and Tactics we can all understand. As a marketing consultant, I often provide companies with these. But Seth’s right- the company then has to have the skilled people to execute the strategy and tactics.
It certainly helps if your organisation and people already have a reputation and that’s not built in day.
Then there are the human traits. It’s easier to give up than keep at it. You have to really want to achieve your goal. Most challenging of all, you have to overcome the fear of failure.
This blog was written by Paul Lewis, owner of the marketing consultancy The Lewis Experience and online retailer Your Life Your Style, both based at Hampshire Workspace, and former Head of Marketing and Operations at The Mayflower Theatre. You can connect with him on Google+ and LinkedIn.